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2. Persistence in Consumer Search Reinholtz, Nicholas Stephen 2015 Theses Searching behaviorConsumer behavior--Psychological aspectsPsychology, Experimental
3. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice Weiss, Liad 2013 Theses Consumer behavior--Psychological aspectsConsumer behaviorConsumers--Decision making
4. Complicating Choice Schrift, Rom Y. 2011 Theses BusinessConsumer behavior--Psychological aspectsConsumers--Decision making