11. Modeling User Engagement on Online Social Platforms - A Context-Aware Machine Learning Approach Peters, Heinrich 2024 Theses Instant messagingComputer scienceSocial mediaMachine learningNeural networks (Computer science)Longitudinal methodSnapchat (Electronic resource)
12. Representation Learning and Causal Inference Methods for Analyzing Consumer Decision-Making Oblander, Elliot Shin 2024 Theses MarketingEconomicsStatisticsConsumer behaviorCOVID-19 Pandemic (2020-)Consumers--ResearchConsumers--PsychologyVideo games--Economic aspectsDecision making--Econometric models
13. The Power of Brands: Similarity in Brand Preferences Increases Willingness to Discuss Controversial Issues Kim, Seung Eun 2024 Theses MarketingSocial problemsBranding (Marketing)Consumers' preferencesConsumers--AttitudesConsumer behavior--Psychological aspects
14. The Subscription Economy: Implications for Valuation and Earnings Management Chen, Yue 2024 Theses BusinessCorporate profitsRevenueStock exchangesBusiness enterprises--Economic aspects
15. Two Essays on the Elevation of Consumption Experiences Sun, Jennifer Jung Ah 2024 Theses MarketingBusinessConsumer behavior--Psychological aspectsConsumers--PsychologyHedonism
16. Understanding Consumer Emotions from User-Generated Content Wu, Yinghao 2024 Theses MarketingConsumer behaviorConsumers--PsychologyReviewsEmotionsSex differences (Psychology)Stereotypes (Social psychology)Business--Psychological aspects
17. Algorithm Design and Localization Analysis in Sequential and Statistical Learning Xu, Yunbei 2023 Theses MathematicsOperations researchComputer scienceMachine learning--Statistical methodsBayesian statistical decision theoryAlgorithms--Design
18. A Relational View of Social Media Influencers and Audience Evaluations in Cultural Markets Song, Youjin Jenna 2023 Theses SociologySocial media--InfluenceInternet personalitiesTrustInternet marketingEconomics--Sociological aspectsPopular culture--Economic aspects
19. Consumer Response to Personalized Recommendations Lee, Byung Cheol 2023 Theses MarketingConsumers' preferencesWord-of-mouth advertisingSocial media--Economic aspects
20. Diversity (Mis)Management: How Organizational Approaches to Diversity Management Can Backfire Carter, James T. 2023 Theses MulticulturalismOrganizational behaviorAfrican AmericansWomenStakeholder management