1. Complicating Choice Schrift, Rom Y. 2011 Theses BusinessConsumer behavior--Psychological aspectsConsumers--Decision making
2. Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice Weiss, Liad 2013 Theses Consumer behavior--Psychological aspectsConsumer behaviorConsumers--Decision making
3. Persistence in Consumer Search Reinholtz, Nicholas Stephen 2015 Theses Searching behaviorConsumer behavior--Psychological aspectsPsychology, Experimental
4. The Power of Brands: Similarity in Brand Preferences Increases Willingness to Discuss Controversial Issues Kim, Seung Eun 2024 Theses MarketingSocial problemsBranding (Marketing)Consumers' preferencesConsumers--AttitudesConsumer behavior--Psychological aspects
5. Two Essays on the Elevation of Consumption Experiences Sun, Jennifer Jung Ah 2024 Theses MarketingBusinessConsumer behavior--Psychological aspectsConsumers--PsychologyHedonism