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Author
Kosinski, Michal
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Matz, Sandra C.
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Stillwell, David J.
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Kern, Margaret L.
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Kulkarni, Vivek
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Business
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Advertising media planning
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Business
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Computer science
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Language and languages
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Mass media--Influence
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1.
Psychological targeting as an effective approach to digital mass persuasion
Matz, Sandra C.; Kosinski, Michal; Nave, Gideon; Stillwell, David J.
2017
Articles
Persuasion (Psychology)
Mass media--Influence
Advertising media planning
Psychology
Target marketing
2.
Latent human traits in the language of social media: An open-vocabulary approach
Kulkarni, Vivek; Kern, Margaret L.; Stillwell, David J.; Kosinski, Michal; Matz, Sandra C.; Ungar, Lyle; Skiena, Steven; Schwartz, H. Andrew
2018
Articles
Social media
Personality
Language and languages
Computer science
Business