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1. Psychological targeting as an effective approach to digital mass persuasion

Matz, Sandra C.; Kosinski, Michal; Nave, Gideon; Stillwell, David J.
2017
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Persuasion (Psychology)Mass media--InfluenceAdvertising media planningPsychologyTarget marketing

2. Latent human traits in the language of social media: An open-vocabulary approach

Kulkarni, Vivek; Kern, Margaret L.; Stillwell, David J.; Kosinski, Michal; Matz, Sandra C.; Ungar, Lyle; Skiena, Steven; Schwartz, H. Andrew
2018
Articles
Social mediaPersonalityLanguage and languagesComputer scienceBusiness