2023 Theses Master's

Human Rights “Greenwashing”: Understanding the Impact of Fast Fashion on Labor Rights

Springstead, Mallory

In the age of fast fashion, companies are increasingly accused of unethical business practices. With rising pressure to be transparent in supply chain operations, brands are expected to report ongoing labor conditions in order to adhere to industry standards and keep up with growing pushes for social responsibility.

However, due to a lack of adequate monitoring systems and methods of accountability, there is evidence of widespread deception occurring in the public facing reports of fashion brands. Using a comparison of corporate social responsibility practices and the testimony of workers within the supply chain, this work analyzes the accuracy in public reporting and statements within the fashion industry.

By comparing the practices and accuracy of the brands Shein and Nike, this research seeks to take a human rights approach and bridge the gap in current understandings to determine that fashion brands are engaging in what will be called human rights greenwashing. It further analyzes the impacts of inaccuracy as well as potential avenues of change in order to promote both transparency and brand accountability within the fashion industry.