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Japanese Newspapers

Flath, David

In 2017, Japanese newspaper advertising revenue, adjusted for inflation, was only half as great as at its 1997 mini-peak. Japanese newspaper circulation also peaked in 1997, and in the two decades since then has fallen by about one-fourth (counting a morning-and-evening subscription as two, by one-fifth if counting it as one). Based on the inferences in this paper, underlying these recent changes in Japanese newspaper revenue and circulation is an 83% decrease in the demand for newspaper ads from 1997 to 2017, and a 26% decrease in demand for newspaper subscriptions, measured at the 1997 inflation-adjusted prices of ads and subscriptions. The fall in demand for newspaper ads can be directly linked to the rise of the internet using an autoregressive distributed lag model.

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More About This Work

Academic Units
Center on Japanese Economy and Business
Publisher
Center on Japanese Economy and Business, Graduate School of Business, Columbia University
Series
Center on Japanese Economy and Business Working Papers, 333
Published Here
March 25, 2019
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