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A Guide to Native Advertising

SIrrah, Ava

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a 2018 forecast by market research firm eMarketer. Understanding why the trend has been enthusiastically embraced by numerous news organizations requires a fuller appreciation of the changes that shape our information environment.

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More About This Work

Academic Units
Journalism
Tow Center for Digital Journalism
Publisher
Tow Center for Digital Journalism, Columbia University
Series
Tow Center for Digital Journalism Publications
Published Here
June 3, 2020