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E-commerce in the Japanese non-life insurance market

Goto, Shigeyuki

The purpose of this paper is to review the current e-commerce in the Japanese insurance market and to try to find out the key successful factors by clarifying the characteristics of insurance purchase behavior in Japan.

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Center on Japanese Economy and Business
Center on Japanese Economy and Business, Graduate School of Business, Columbia University
Center on Japanese Economy and Business Occasional Papers, 47
Published Here
February 16, 2011
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