2001 Reports
E-commerce in the Japanese non-life insurance market
The purpose of this paper is to review the current e-commerce in the Japanese insurance market and to try to find out the key successful factors by clarifying the characteristics of insurance purchase behavior in Japan.
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OP_47.pdf
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More About This Work
- Academic Units
- Center on Japanese Economy and Business
- Publisher
- Center on Japanese Economy and Business, Graduate School of Business, Columbia University
- Series
- Center on Japanese Economy and Business Occasional Papers, 47
- Published Here
- February 16, 2011