2010 Theses Bachelor's

Views of gender and sex in music videos

Alfonseca, Jasmine

Discussed is scholarly research on the sexual content in music videos, particularly the gender distinctions in the sexuality displayed in the visual imagery. Among those articles are conflicting research that support the claim that women's images are progressing through evidence of sexual agency and power through there displayed sexuality. This literature study examines how the highly sexual suggestiveness and objectification of women's bodies influences video viewers' opinions on sex and the function of women's bodies. The problem, which is evident from the research, is that the highly sexual content in music videos across genres specifically illustrates traditional masculine ideologies of sexuality while objectifying women and using them as decorative models. A critical analysis of what further research can be done about the traditional views of gender and sex in music videos concludes the paper.