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What Makes an Online Instructional Video Compelling?

Hibbert, Melanie C.

Video has supported education for many years, and in online courses instructional videos are often a key component. To learn more about compelling video, a team at the Columbia University School of Continuing Education examined analytics from the video hosting platform and recruited 10 students to participate in in-depth interviews. Drawing from both quantitative and qualitative data, emerging patterns provide some insight as to what characteristics of online videos students describe as compelling, and what types of videos receive the most views.

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More About This Work

Academic Units
School of Continuing Education, Online Learning
Published Here
November 13, 2014
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