2011 Essays

Romney and the Business Narrative

Mitchell, Lincoln A.

The absence of any personal narrative around Romney does not mean there is no narrative to his campaign and the image of "All-Business Man, the world's most boring superhero" which he has cultivated. Romney is not the first GOP candidate to present himself as a leader from the private sector uniquely positioned to rebuild the country and the economy. The businessman as savior is a popular Republican theme, which is consistent with the Republican's ideological preference for business interests over those of working people, youth, senior citizens, the environment or anything else.