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Forging New Roads: Expanding the Theatrical Touring Market Internationally

Boursiquot, Christina Marie

This discussion aims to examine current practices on Broadway and recommend a set of ideas and criteria that have proven successful for past productions traveling internationally that producers should use while planning an international roll out. The first chapter addresses the current Broadway model and how the current climate has led to the necessity to produce abroad. The second chapter focuses on the various types of theatrical markets currently open to producers around the world. In the third chapter, the current practices to bring Broadway shows to the West End in the United Kingdom (UK) and to Australia are examined more closely. The fourth chapter takes an in-depth look at productions that have traveled the globe, reviewing their successes and best practices. In the fifth chapter, recommendations for a new model of international producing are presented chronologically from the first post-Broadway iteration to the secondary licensing market. The final chapter addresses some interesting new developments in international producing ideals, including the creation of an International Committee at The Broadway League and London’s tax credit for theatrical productions. Taken together, these recommendations and observations could prove invaluable to a producer choosing to take a show abroad. There is indeed a recommended path to a robust international life for a production. To effectively produce internationally, Broadway Producers should first seek to create a popular production on Broadway followed by one in the UK, then an international English-speaking tour, followed by international sit-down productions determined by the particular needs of that show. As will be discussed, these sit-down productions could range from co-productions in developed markets to second class licenses in emerging markets. International producing is truly a new frontier, and this current generation of producers has the opportunity to forge the path that sets the standard for future production. These producers are playing a vital role and it is up to them to seek out the best options and opportunities at their disposable.

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More About This Work

Academic Units
Theatre
Thesis Advisors
Chaikelson, Steven E.
Fried, Robert
Degree
M.F.A., Columbia University
Published Here
September 28, 2015
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