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A New Approach to Marketing and Outreach for Engineering Libraries

Ransom, Ellie H.; Wilfong, Krystie A.

This article describes the marketing and outreach efforts and related assessment activities of the Columbia University Libraries Science & Engineering division. Our marketing and outreach plan incorporated a three step approach to connect with our user base. The steps included launching a monthly newsletter, marketing our extensive electronic resources, and implementing a robust workshop schedule. Our assessment of these activities has shown continual growth of campus interest in our services and resources.

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Academic Units
Libraries and Information Services
Published Here
July 18, 2016

Notes

Presented at the ASEE Annual Conference and Exposition in New Orleans on June 28, 2016.

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