Conference Objects

A New Approach to Marketing and Outreach for Engineering Libraries

Ransom, Ellie H.; Wilfong, Krystie A.

This article describes the marketing and outreach efforts and related assessment activities of the Columbia University Libraries Science & Engineering division. Our marketing and outreach plan incorporated a three step approach to connect with our user base. The steps included launching a monthly newsletter, marketing our extensive electronic resources, and implementing a robust workshop schedule. Our assessment of these activities has shown continual growth of campus interest in our services and resources.


More About This Work

Academic Units
Libraries and Information Services
Published Here
July 18, 2016


Presented at the ASEE Annual Conference and Exposition in New Orleans on June 28, 2016.