2016 Conference Objects

A New Approach to Marketing and Outreach for Engineering Libraries

Ransom, Ellie H.; Wilfong, Krystie A.

This article describes the marketing and outreach efforts and related assessment activities of the Columbia University Libraries Science & Engineering division. Our marketing and outreach plan incorporated a three step approach to connect with our user base. The steps included launching a monthly newsletter, marketing our extensive electronic resources, and implementing a robust workshop schedule. Our assessment of these activities has shown continual growth of campus interest in our services and resources.