2017 Theses Master's

Changing the Game: Using the National Football League as a Model for the Growth and Expansion of the Broadway League, Broadway Shows, and League of Resident Theatres

Kahn, Brandon

This paper will begin with a brief history of the NFL and definitions of the Broadway League, Broadway Shows, LORT, and LORT Companies. Following that there will be five sections addressing Audience Experience, Community Engagement, Branding and Marketing, Venues, and Broadcast and Television Deals that will lay out how these segments of theatre can use the NFL model in these areas to grow and expand business. Within those sections, I will provide a definition or history of the subject matter, look at how the NFL has implemented it, and follow that up with how the Broadway League, Broadway Shows, LORT, and LORT Companies can use it as a model.