2008 Reports
Kumasi Marketing Strategy: Tourism
Kumasi needs to position itself strategically as a cultural destination, communicate its attributes more effectively to tourists already in Ghana and differentiate itself from other cities and attractions. Position should entail marketing a larger cultural region than just Kumasi. Several positioning statements can transmit Kumasi's new marketing strategy: Kumasi - Heart of the Kingdom of Ashanti, Ashanti - The Hidden Kingdom, Kumasi - Come and See! Kumasi is well placed to capitalize on the growth of tourism in Ghana due to its status as a cultural capital. The financial impact of tourism growth is potentially significant for the city and its surrounding districts. The creation of the Ashanti Region Marketing Corporation is fundamental to proper coordination among stakeholders.
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Kumasi_MCI_Tourism_Strategy_FINAL_1_.pdf application/pdf 745 KB Download File
More About This Work
- Academic Units
- Vale Columbia Center on Sustainable International Investment
- Millennium Cities Initiative
- Publisher
- Millennium Cities Initiative and Vale Columbia Center on Sustainable International Investment
- Series
- MCI and VCC Working Paper Series on Investment in the Millennium Cities, 02/2008
- Published Here
- May 5, 2010