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Non-life insurance, e-commerce, and the importance of proper risk communication

Goto, Shigeyuki

I would like to report on current Japanese non-life insurance, E-commerce, and to study the characteristics of insurance purchase behavior from the viewpoint of strategic and sophisticated adoption of information technology (IT) and risk communication. Lastly, I would like to summarize the future challenge.

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Academic Units
Center on Japanese Economy and Business
Publisher
Center on Japanese Economy and Business, Graduate School of Business, Columbia University
Series
Center on Japanese Economy and Business Occasional Papers, 52
Published Here
February 16, 2011