Conference Objects

The Library is the Brand: Managing the Library Brand Across E-Resource Platforms

Marcin, Susan E.

Libraries are so effective at providing ubiquitous and low-barrier access to our e-resources that users are often unaware they are connecting to library resources. When users say they "never use the library," our continued funding for e-resources is put at risk. Prominent and consistent library branding of e-resources is critical.


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More About This Work

Academic Units
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March 26, 2018


This poster was presented at the 13th annual Electronic Resources and Libraries conference in Austin, TX held March 4-7, 2018.