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The Library is the Brand: Managing the Library Brand Across E-Resource Platforms

Marcin, Susan E.

Libraries are so effective at providing ubiquitous and low-barrier access to our e-resources that users are often unaware they are connecting to library resources. When users say they "never use the library," our continued funding for e-resources is put at risk. Prominent and consistent library branding of e-resources is critical.

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More About This Work

Academic Units
Libraries
Published Here
March 26, 2018

Notes

This poster was presented at the 13th annual Electronic Resources and Libraries conference in Austin, TX held March 4-7, 2018.

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