2017 Theses Master's

Theatrical Ticketing: A Contemporary Drama

Hunter, Caolan

This analysis will first look at theatrical ticketing over recent history, establishing how the traditional vendors of tickets for live commercial theatrical productions in New York are set up and structured. Next, we will explore various elements of the theatrical ticketing industry under the framework of Porter’s Five Forces to begin our investigation into the viability for change and development and establish the attractiveness of the industry for new entrants to the space. Finally, specific examples of more recent technologies will be examined, considering their strengths and weaknesses to support the needs of theatre consumers and theatre creators as well as the potential obstacles for their growth and impact on the industry as a whole.