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Guide to Audience Revenue and Engagement

Elizabeth Hansen; Emily Goligoski

Title:
Guide to Audience Revenue and Engagement
Author(s):
Hansen, Elizabeth
Goligoski, Emily
Date:
Type:
Reports
Department(s):
Journalism
Tow Center for Digital Journalism
Persistent URL:
Series:
Tow Center for Digital Journalism White Papers
Publisher:
Tow Center for Digital Journalism, Columbia University
Publisher Location:
New York
Abstract:
This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwork and observation, as well as focus groups with supporters of news sites. We use these findings to share strategic and tactical considerations for building audience revenue programs. We also share detailed examples of ways that news organizations around the world are experimenting with new approaches to raising funds and supporting myriad forms of audience participation.
Subject(s):
Journalism
Online journalism
Journalism--Social aspects
News audiences
Item views
2083
Metadata:
text | xml
Suggested Citation:
Elizabeth Hansen, Emily Goligoski, , Guide to Audience Revenue and Engagement, Columbia University Academic Commons, .

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