The Platform Press: How Silicon Valley Reengineered Journalism

Emily J. Bell; Taylor Owen; Peter D. Brown; Codi Hauka; Nushin Rashidian

The Platform Press: How Silicon Valley Reengineered Journalism
Bell, Emily J.
Owen, Taylor
Brown, Peter D.
Hauka, Codi
Rashidian, Nushin
Tow Center for Digital Journalism
Persistent URL:
Tow Center for Digital Journalism White Papers
Geographic Area:
United States
View a Portuguese-language version of this report at https://doi.org/10.7916/D8D79PWH and a Spanish-language version at https://doi.org/10.7916/D8B86MN4
Tow Center for Digital Journalism, Columbia University
Publisher Location:
New York
The influence of social media platforms and technology companies is having a greater effect on American journalism than even the shift from print to digital. There is a rapid takeover of traditional publishers’ roles by companies including Facebook, Snapchat, Google, and Twitter that shows no sign of slowing, and which raises serious questions over how the costs of journalism will be supported. These companies have evolved beyond their role as distribution channels, and now control what audiences see and who gets paid for their attention, and even what format and type of journalism flourishes. Publishers are continuing to push more of their journalism to third-party platforms despite no guarantee of consistent return on investment. Publishing is no longer the core activity of certain journalism organizations. This trend will continue as news companies give up more of the traditional functions of publishers. This report, part of an ongoing study by the Tow Center for Digital Journalism at Columbia Journalism School, charts the convergence between journalism and platform companies. In the span of 20 years, journalism has experienced three significant changes in business and distribution models: the switch from analog to digital, the rise of the social web, and now the dominance of mobile. This last phase has seen large technology companies dominate the markets for attention and advertising and has forced news organizations to rethink their processes and structures.
Journalism--Technological innovations
Social media
Online journalism
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Suggested Citation:
Emily J. Bell, Taylor Owen, Peter D. Brown, Codi Hauka, Nushin Rashidian, , The Platform Press: How Silicon Valley Reengineered Journalism, Columbia University Academic Commons, .

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