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Discussion of the Article "Website Morphing"

Andrew E. Gelman

Title:
Discussion of the Article "Website Morphing"
Author(s):
Gelman, Andrew E.
Date:
Type:
Articles
Department:
Statistics
Volume:
28
Permanent URL:
Book/Journal Title:
Marketing Science
Abstract:
The article under discussion illustrates the trade-off between optimization and exploration that is fundamental to statistical experimental design. In this discussion, I suggest that the research under discussion could be made even more effective by checking the fit of the model by comparing observed data to replicated data sets simulated from the fitted model.
Subject(s):
Statistics
Publisher DOI:
10.1287/mksc.1080.0476
Item views:
215
Metadata:
text | xml

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