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The economic analysis of advertising

Kyle Bagwell

Title:
The economic analysis of advertising
Author(s):
Bagwell, Kyle
Date:
Type:
Working papers
Department:
Economics
Permanent URL:
Series:
Department of Economics Discussion Papers
Part Number:
0506-01
Publisher:
Department of Economics, Columbia University
Publisher Location:
New York
Abstract:
By its very nature, advertising is a prominent feature of economic life. Advertising reaches consumers through their TV sets, radios, newspapers, magazines, mailboxes, computers and more. Not surprisingly, the associated advertising expenditures can be huge. For example, Advertising Age (2005) reports that, in 2003 in the U.S., General Motors spent $3.43 billion to advertise its cars and trucks; Procter and Gamble devoted $3.32 billion to the advertisement of its detergents and cosmetics; and Pfizer incurred a $2.84 billion dollar advertising expense for its drugs. Advertising is big business indeed.
Subject(s):
Business
Marketing
Item views:
1022
Metadata:
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