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1. Pathos and Ethos: Emotions and Willingness to Pay for Tobacco Products

Bogliacino, Francesco; Codagnone, Cristiano; Veltri, Giuseppe Alessandro; Chakravarti, Amitav; Ortoleva, Pietro Salvatore Tommaso; Gaskell, George; Ivchenko, Andriy; Lupiáñez-Villanueva, Francisco; Mureddu, Francesco; Rudisill, Caroline
2015
Articles
Consumer behaviorRegression analysisAntismoking movementAdvertising--TobaccoEconomicsSociology