1. Pathos and Ethos: Emotions and Willingness to Pay for Tobacco Products Bogliacino, Francesco; Codagnone, Cristiano; Veltri, Giuseppe Alessandro; Chakravarti, Amitav; Ortoleva, Pietro Salvatore Tommaso; Gaskell, George; Ivchenko, Andriy; Lupiáñez-Villanueva, Francisco; Mureddu, Francesco; Rudisill, Caroline 2015 Articles Consumer behaviorRegression analysisAntismoking movementAdvertising--TobaccoEconomicsSociology