1. Psychological targeting as an effective approach to digital mass persuasion Matz, Sandra C.; Kosinski, Michal; Nave, Gideon; Stillwell, David J. 2017 Articles Persuasion (Psychology)Mass media--InfluenceAdvertising media planningPsychologyTarget marketing
2. Latent human traits in the language of social media: An open-vocabulary approach Kulkarni, Vivek; Kern, Margaret L.; Stillwell, David J.; Kosinski, Michal; Matz, Sandra C.; Ungar, Lyle; Skiena, Steven; Schwartz, H. Andrew 2018 Articles Social mediaPersonalityLanguage and languagesComputer scienceBusiness