Author: Kosinski, Michal and Matz, Sandra C. | Search Results | Academic Commons

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1. Latent human traits in the language of social media: An open-vocabulary approach

: Kulkarni, Vivek; Kern, Margaret L.; Stillwell, David J.; Kosinski, Michal; Matz, Sandra C.; Ungar, Lyle; Skiena, Steven; Schwartz, H. Andrew
: 2018
: Articles
: Social mediaPersonalityLanguage and languagesComputer scienceBusiness

2. Psychological targeting as an effective approach to digital mass persuasion

: Matz, Sandra C.; Kosinski, Michal; Nave, Gideon; Stillwell, David J.
: 2017
: Articles
: Persuasion (Psychology)Mass media--InfluenceAdvertising media planningPsychologyTarget marketing