Author: Gomila, Robin / Academic Unit: International and Public Affairs and Political Science / Type: Articles / Language: English | Search Results

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1. Does Product Placement Change Television Viewers’ Social Behavior?

: Paluck, Elizabeth Levy; Lagunes, Paul Felipe; Green, Donald P.; Vavreck, Lynn; Peer, Limor; Gomila, Robin
: 2015
: Articles
: Television soap operasMass media--Psychological aspectsCholesterolTelevision--Psychological aspectsProduct placement in mass mediaHispanic AmericansMass mediaSocial psychologyPsychology

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