HomeHome

Broadcasting Flu Messages – Citywide Transmission and Community Reception: An Evaluation of Ready New York’s pandemic influenza outreach campaign

David M. Abramson; Lauren Walsh; Jonathan Sury; Hillary Cohen

Title:
Broadcasting Flu Messages – Citywide Transmission and Community Reception: An Evaluation of Ready New York’s pandemic influenza outreach campaign
Author(s):
Abramson, David M.
Walsh, Lauren
Sury, Jonathan
Cohen, Hillary
Date:
Type:
Reports
Department(s):
Sociomedical Sciences
National Center for Disaster Preparedness
Persistent URL:
Series:
NCDP Research Brief
Part Number:
2009-10
Publisher:
National Center for Disaster Preparedness, Mailman School of Public Health, Columbia University
Publisher Location:
New York
Abstract:
Public health risk communication is a central feature of New York City’s pandemic flu preparedness plan. Particularly in the early stages of a pandemic, before effective therapeutic measures are available, non-pharmaceutical interventions such as social distancing, personal protective hygiene, and voluntary isolation are critical strategies for suppressing the spread of a novel viral strain. New York City health and emergency management officials have decided to use the city’s risk communication structure – the Office of Emergency Management’s Ready New York outreach and dissemination capacities – as one of the primary means to communicate pandemic flu health messages. In October 2008, NCDP contracted with Public Health Solutions and the Office of Emergency Management (OEM) to evaluate the reach and effectiveness of its planned Ready NY Pandemic Flu community outreach campaign.
Subject(s):
Public health
Item views
1202
Metadata:
text | xml
Suggested Citation:
David M. Abramson, Lauren Walsh, Jonathan Sury, Hillary Cohen, , Broadcasting Flu Messages – Citywide Transmission and Community Reception: An Evaluation of Ready New York’s pandemic influenza outreach campaign, Columbia University Academic Commons, .

Center for Digital Research and Scholarship at Columbia University Libraries | Policies