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Now that's Italian! representations of Italian food in American popular magazines, 1950-2000

Simone Cinotto

Title:
Now that's Italian! representations of Italian food in American popular magazines, 1950-2000
Author(s):
Cinotto, Simone
Date:
Type:
Working papers
Department:
Italian Academy
Persistent URL:
Series:
Italian Academy Fellows' Seminar Working Papers
Publisher:
Italian Academy for Advanced Studies in America, Columbia University
Publisher Location:
New York
Abstract:
"Few things identify Italy and Italians (and home and abroad) as food. Food occupies center stage in many popular representations of Italian national culture, and the market of Italian Food (i.e., the food represented, perceived, and exchanged as “Italian”) has reached global dimensions. Since food is a cultural artifact, imbued with meanings and values, the cross-cultural consumption of Italian cuisine is a significant marker of the way in which others see and imagine Italy and the Italians. Everyday, massive numbers of consumers in different places purchase commodified Italian identities in a culinary form. What are the images and symbols that Italian Food conveys and why are attractive? How these images and symbols have been changing over time and for the effect of what forces? Given the size of the American market for Italian Food and the role of the United States as a site of production of internationally distributed images in the second half of the Twentieth Century, the case study of the consumption of Italian Food in postwar America is essential to any historical approach to these issues. The case study also makes an interesting example of changing mechanisms of “consumption of the Other” in contemporary America."
Subject(s):
Mass communication
Item views
335
Metadata:
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Suggested Citation:
Simone Cinotto, 2004, Now that's Italian! representations of Italian food in American popular magazines, 1950-2000, Columbia University Academic Commons, http://hdl.handle.net/10022/AC:P:10099.

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