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Discussion of the Article "Website Morphing"

Andrew E. Gelman

Title:
Discussion of the Article "Website Morphing"
Author(s):
Gelman, Andrew E.
Date:
Type:
Articles
Department(s):
Statistics
Volume:
28
Persistent URL:
Book/Journal Title:
Marketing Science
Abstract:
The article under discussion illustrates the trade-off between optimization and exploration that is fundamental to statistical experimental design. In this discussion, I suggest that the research under discussion could be made even more effective by checking the fit of the model by comparing observed data to replicated data sets simulated from the fitted model.
Subject(s):
Mathematical statistics
Publisher DOI:
https://doi.org/10.1287/mksc.1080.0476
Item views
266
Metadata:
text | xml
Suggested Citation:
Andrew E. Gelman, , Discussion of the Article "Website Morphing", Columbia University Academic Commons, .

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