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A Secure and Privacy-Preserving Targeted Ad-System

Elli Androulaki; Steven Michael Bellovin

Title:
A Secure and Privacy-Preserving Targeted Ad-System
Author(s):
Androulaki, Elli
Bellovin, Steven Michael
Date:
Type:
Technical reports
Department:
Computer Science
Permanent URL:
Series:
Columbia University Computer Science Technical Reports
Part Number:
CUCS-044-09
Abstract:
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods violate consumers' privacy, which has engendered resistance to the ads. However, protecting privacy through anonymity seems to encourage click-fraud. In this paper, we define consumer's privacy and present a privacy-preserving, targeted ad system (PPOAd) which is resistant towards click fraud. Our scheme is structured to provide financial incentives to to all entities involved.
Subject(s):
Computer science
Item views:
121
Metadata:
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