Start Search Over

Active Search Criteria:

Displaying all 5 items
sorted by

1 Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention

Author(s):
Jarnebrant, Peter Olof
Date:
2011
Subject:
Marketing, Psychology
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:11797

2 The Interpretation of Marketing Actions and Communications by the Financial Markets

Author(s):
Dinner, Isaac Max
Date:
2011
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10420

3 Complicating Choice

Author(s):
Schrift, Rom Y.
Date:
2011
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10327

4 When Shelf-based Scarcity Impacts Consumer Preferences

Author(s):
Parker, Jeffrey R.
Date:
2011
Subject:
Business, Marketing, Behavioral sciences
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10275

5 Dynamic Targeted Pricing in B2B Settings

Author(s):
Zhang, Zaozao
Date:
2011
Subject:
Marketing, Statistics, Economics
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10178

Powered by the Center for Digital Research and Scholarship at Columbia University Libraries/Information Services.