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1 Egocentric Categorization: Self as a Reference Category in Product Judgment and Consumer Choice

Author(s):
Weiss, Liad
Date:
2013
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:20079

2 An Empirical Study of National vs. Local Pricing under Multimarket Competition

Author(s):
Li, Yang
Date:
2012
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:13140

3 Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention

Author(s):
Jarnebrant, Peter Olof
Date:
2011
Subject:
Marketing, Psychology
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:11797

4 The Interpretation of Marketing Actions and Communications by the Financial Markets

Author(s):
Dinner, Isaac Max
Date:
2011
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10420

5 Complicating Choice

Author(s):
Schrift, Rom Y.
Date:
2011
Subject:
Marketing
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10327

6 When Shelf-based Scarcity Impacts Consumer Preferences

Author(s):
Parker, Jeffrey R.
Date:
2011
Subject:
Business, Marketing, Behavioral sciences
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10275

7 Dynamic Targeted Pricing in B2B Settings

Author(s):
Zhang, Zaozao
Date:
2011
Subject:
Marketing, Statistics, Economics
Content Type:
Dissertations
Permanent URL:
http://hdl.handle.net/10022/AC:P:10178

8 Kumasi Marketing Strategy: Tourism

Author(s):
Cacciatore, Dario; Le, Andre; Levi-Gardes, Nicholas; Lopez Reus, Antonio; Hsu, Kenny Sai-Kin
Date:
2008
Subject:
Marketing, Recreation and tourism
Content Type:
Working papers
Publisher:
Millennium Cities Initiative and Vale Columbia Center on Sustainable International Investment
Permanent URL:
http://hdl.handle.net/10022/AC:P:8742

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