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1 The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic

Author(s):
Kivetz, Ran; Simonson, Itamar
Date:
2002
Subject:
Business
Content Type:
Working papers
Publisher:
Institute for Social and Economic Research and Policy, Columbia University
Permanent URL:
http://hdl.handle.net/10022/AC:P:9711

2 Self-Control for the Righteous: Toward a Theory of Luxury Pre-Commitment

Author(s):
Kivetz, Ran; Simonson, Itamar
Date:
2001
Subject:
Behavioral sciences
Content Type:
Working papers
Publisher:
Institute for Social and Economic Research and Policy, Columbia University
Permanent URL:
http://hdl.handle.net/10022/AC:P:9721

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