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1 The economic analysis of advertising

Author(s):
Bagwell, Kyle
Date:
2005
Subject:
Business, Marketing
Content Type:
Working papers
Publisher:
Department of Economics, Columbia University
Permanent URL:
http://hdl.handle.net/10022/AC:P:468

2 Brand Extension as Informational Leverage

Author(s):
Choi, Jay Pil
Date:
1997
Subject:
Marketing, Economic theory
Content Type:
Working papers
Publisher:
Department of Economics, Columbia University
Permanent URL:
http://hdl.handle.net/10022/AC:P:15714

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